MARK 70380 Social Media and Content Marketing
1.5 credit hours Prerequisites: MARK 60010 or MARK 60011 or permission of department chair. Social media has disrupted communication channels and created challenges for marketing in the digital age. This has led to consumers having more and more control of brands. In this course, students will learn key aspects of owned and earned media, particularly how to create compelling content and disseminate it along various social media platforms.