2023-24 Graduate Catalog
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MARK - Marketing
MARK 60010
Marketing Management
MARK 60011
Marketing Fundamentals
MARK 60110
Marketing and Analytics
MARK 65013
Advanced Marketing Management
MARK 70010
Marketing issues and Problems
MARK 70100
Integrated Marketing Communication
MARK 70110
Marketing Analytics
MARK 70120
Customer Insights
MARK 70130
Creativity and Innovation in Marketing
MARK 70140
Managing Service Excellence
MARK 70200
Customer Relationship Marketing
MARK 70210
Analytics for Innovation
MARK 70223
Field Project in Managing Customer Relationships
MARK 70303
Field Project in Managing Products and Brands
MARK 70380
Social Media and Content Marketing
MARK 70390
Digital Marketing Analytics
MARK 70400
Pricing Strategy and Tactics
MARK 70700
Sales Strategy and Organization
MARK 70710
Design Thinking
MARK 70720
New Product Development
MARK 70730
Brand Management
MARK 70740
Gamified Systems Design
MARK 70750
International Marketing
MARK 70760
Services Marketing Strategy
MARK 70770
Marketing Research
MARK 70800
Marketing Strategy
MARK 70970
Special Problems in Marketing
MARK 75970
Special Problems in Marketing
MARK 77710
Fieldwork in Customer Insights
MARK 77720
Strategic Marketing Simulation
MARK 77730
Brand Decisions Simulation
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