ENTR 30543 Entrepreneurial Innovation & Creativity
Prerequisites: ENTR 30533, must be a business major or ENTR minor. The field of entrepreneurship involves the study of sources of opportunities; the processes of discovery, evaluation, and exploitation of opportunities; and the set of individuals who discover, evaluate, and exploit them. As such, being creative is about solving problems or approaching opportunities in new and valuable ways. Creativity and innovation is of vital importance to entrepreneurship, so this course is designed to help students harness their creative confidence and focus on the discovery, evaluation and exploitation of entrepreneurial opportunities. This course focused on creativity as the driver of organizational innovation--from nonprofits and social enterprises, to start ups to family businesses to existing corporations. Using a variety of theories, frameworks and models, students will learn how to apply them to create, refine and test new ideas within entrepreneurial domains.