2023-2024 Undergraduate Catalog

FTDM 20523 Business of Media

Prerequisites: A 2.0 C grade or higher in FTDM 10113; FTDM majors and Sports Broadcasting majors only. This course provides an intensive overview of radio, TV, and film business practices, including the structure of media companies; how media conceptualize and measure their audience; strategies (i.e., promotion, advertising) media companies use to attract an audience, and regulatory structures that govern the radio, TV, and film industries.