Strategic Communication, MS
This degree is designed for working strategic communication professionals seeking to broaden their understanding of strategic communication theories and skills in strategy, research, storytelling, new media and leadership. Students will take a blend of advertising and public relations courses that enable them to compete in today’s digital and global world.
Admission Requirements
Please see the following for admission requirements
Applicants must meet general University requirements as specified in the graduate catalog, and have completed 15 semester hours (five courses) in undergraduate journalism, advertising, public relations, marketing or a related field or have sufficient professional experience in a communication discipline as determined by the graduate admissions committee.
Degree Requirements for Strategic Communication Master of Science Degrees
The Master of Science in Strategic Communication require 36 hours.
All Strategic Communication graduate students take the following core courses.
Students may select up to 21 hours of strategic communication courses that best fit their career needs. With special permission from the graduate director, up to 6 approved graduate hours may be taken outside the Department of Strategic Communication.
Students may choose one of two tracks for graduation.
Track I: Project
The project track requires 33 hours of coursework and 3 hours of project. For TCU Certified Public Communicator graduates, and with permission from the graduate director, the project track requires 27 hours of coursework and 3 hours of project. The project is completed during the semester prior to graduation. Students who do a project apply the skills and knowledge they have gained in their graduate coursework to solve an applied, contemporary problem or issue.
Track II: Thesis
The thesis track requires 30 hours of coursework and 6 hours of thesis. For TCU Certified Public Communicator graduates, and with permission from the graduate director, the thesis track requires 24 hours of coursework and 6 hours of thesis. The thesis takes two semesters to complete and involves a research project. Graduate students who are thinking of going on to earn a Ph.D. typically elect for the thesis track.
Students must secure permission from the graduate associate director prior to enrolling for the project or thesis.