2020-2021 Undergraduate Catalog

FTDM 48933 Schieffer Associates

Prerequisites: Preference is given to juniors and seniors. Permission of instructor and/or department chair. This course develops the student's ability to analyze, establish and execute external and internal communication goals, strategies and tactics for a client. Students use research, discussion, peer evaluation and instructor assessment to produce creative and effective solutions to marketing and promotion challenges. The course places students in the role of communication professionals working with the Bob Schieffer College of Communication and other TCU academic units and organizations as their clients.