2020-2021 Undergraduate Catalog

COMM 38933 Schieffer Associates

Prerequisites: COMM 30163, permission of instructor, and department chair. This course not only explores the analysis, planning and execution of marketing and promotional goals, strategies and tactics for a corporate structure, its divisions and departments through research, discussion, peer and instructor evaluation and experimentation but also places students in the role of communication professionals responsible for the production of tangible solutions and content using the Bob Schieffer College of Communication and other TCU academic units as its primary clients.