2017-2018 Undergraduate Catalog


Marketing, BBA

The major in marketing requires 21 semester hours

Specific Course Requirements (9 semester hours)

MARK 30113Marketing Research

3

MARK 30243Customer Insights

3

MARK 40203Marketing Strategy

3

MARK 30243 and MARK 40203 have a Writing Emphasis.

In addition, the student must complete 12 semester hours from the following electives. Upon request, course recommendations will be provided for specific career paths.

MARK 30233Marketing Tools and Applications

3

MARK 30253Sports and Entertainment Marketing

3

MARK 40030Senior Honors Research Paper

1.00-3.00

MARK 40103Digital Marketing

3

MARK 40213International Marketing

3

MARK 40223Services Marketing

3

MARK 40233Marketing Communications and Social Media

3

MARK 40243Product Innovation and Brand Management

3

MARK 40253Sales Management

3

MARK 40263PersonalSelling

3

MARK 40273Advanced Personal Selling

3

MARK 40700Marketing Study Abroad

3

MARK 40713Ad Competition

3

MARK 40970Special Problems in Marketing

1.00-20.00

INSC 40323Procurement/Supply Management

3

Free electives: Students should consult their academic adviser in the Neeley Academic Advising Center to determine the number of elective hours needed to reach 124 total hours.