2017-2018 Undergraduate Catalog


Strategic Communication, BS

The Bachelor of Science with a major in strategic communication requires 124 hours with 39 hours in strategic communication. All strategic communication majors must complete the four gateway courses with a C (2.0) or higher and have a combined 2.5 GPA before enrolling in advanced, required courses for the major. Strategic communication majors also must complete STCO 32403, STCO 35503, STCO 46403 and STCO 48813 or (STCO 48823 or STCO 48833). No course applied to the student’s major or associated requirement may be taken on a pass/no-credit basis. All skills courses must be taken sequentially. To complete the 39 STCO hours, students must also fulfill the requirements in one of three 15-hour concentration areas: integrated, advertising or public relations. Students may earn a concentration in only one area.

A minor or second major in a discipline selected by the student and approved by a strategic communication adviser must be completed. Students must fulfill the requirements as prescribed by the department in which the minor or second major is taken. As an alternative, an area of emphasis consisting of 18 hours in a discipline selected by the student and approved by a strategic communication adviser may be completed.

Required Courses for Strategic Communication Majors

STCO 11103Writing and Editing

3

STCO 16103Diversity

3

STCO 23113Advertising

3

STCO 23123Public Relations

3

STCO 32403Design

3

STCO 35503Research

3

STCO 46403Law

3

 

STCO 48813Ad Competition

3

OR

STCO 48823PR Competition

3

OR

STCO 48833Campaigns

3

A grade of "C" or higher in each and a combined GPA of 2.5 must be earned in these four gateway courses STCO 11103, STCO 16103, STCO 23133 and STCO 23123 before enrolling in any advanced required courses for the strategic communication major.

Strategic communication majors must also complete the coursework for ONE of the concentrations below:

Integrated Concentration

STCO 31423Strategic Writing

3

STCO 35413Creative Strategy

3

STCO 45413Channel Planning

3

Plus 6 hours of strategic communication electives.

Advertising Concentration

STCO 35413Creative Strategy

3

STCO 45413Channel Planning

3

Plus 9 hours of strategic communication electives, 6 of which must include STCO 22403, STCO 36433, STCO 44433, STCO 47403, STCO 48813, STCO 43803, STCO 41413 or STCO 43113.

Public Relations Concentration

STCO 31423Strategic Writing

3

Plus 12 hours of strategic communication electives, 6 of which must include STCO 32603, STCO 43333, STCO 47533, STCO 47433, STCO 47403, STCO 48823, STCO 46723 or STCO 47523.

Honors College

Candidates for departmental honors should take STCO 30003 their junior year and STCO 40003 their senior year.

Department of Strategic Communication Internships

Students are strongly encouraged to arrange internships with public relations or ad agencies or departments in corporations dedicated to external and internal communications. An intern director assists students in locating and qualifying for internships. Academic credit is available for successfully completed internships with prior approval.

Additional information on internship policies and procedures is at www.stco.tcu.edu.

Roxo, Student-run Strategic Communication Agency

In Roxo, students gain hands-on work experience and apply their classroom learning to real-life, urgent communication challenges. Inside an agency space in Moudy South, students work as account planners, account executives, writers, digital/social media strategists and public relations specialists.

Roxo’s clients have included start-ups, US-based and international nonprofits, companies, small businesses and public-sector agencies. A weekly Agency Operations class rounds out the experience by helping students understand the industry, hear from working professionals, and learn business practices such as writing estimates, running client meetings, and identifying new opportunities.

Roxo is a three-credit, upper-level elective in the strategic communication major. Students must apply for admission. To be eligible, a student must be a junior or senior who has completed the four gateway courses plus two upper-level courses in the major.

Five-year Combined Bachelor’s/Master’s Program

The five-year combined bachelor’s/master’s program enables outstanding strategic communication students to combine a bachelor’s degree in strategic communication with the Master’s of Strategic Communication in five years. Students may apply for admission to the strategic communication program during the semester they complete 75 hours of undergraduate coursework.

To be considered for admission, students must submit a graduate application. If admitted, students complete up to 12 semester hours in the Strategic Communication graduate program during their fourth year of undergraduate study. Those 12 hours of graduate courses may fulfill elective requirements for the strategic communication major. At the end of the fourth year, assuming that all other graduation requirements are met, the student earns his/her baccalaureate degree.

During the summer before her or his fifth year, the student will complete 6 hours of the STCO graduate courses. During her or his fifth year, the student then completes the remaining 18 semester hours toward the STCO master’s degree. Students intending to pursue the five-year combined bachelor’s/master’s program should make their plans known as early as possible to faculty members in the Department of Strategic Communication to ensure proper advising.