2017-2018 Graduate Catalog

MARK 77730 Brand Decisions Simulation

1.5 credit hours. Prerequisite: MARK 60010 or 60011, or permission of department chair. Learn by doing as you take on the role of brand manager in a fast-paced packaged goods company. Using a computer simulation you will sharpen your brand strategy skills as you make decisions about new product launches, budgeting, and segmentation.