2017-2018 Graduate Catalog

MARK 77720 Strategic Marketing Simulation

1.5 credit hours. Prerequisite: MARK 60010 or 60011, or permission of department chair. Professionals and MBA students demand a different kind of simulation: one that emphasizes a long term outlook, reflects more dynamic market realities, and enables them to make a wide array of strategic decisions. You and your group will be given a company and product portfolio to manage in a dynamic and interactive environment. You will be responsible for making decisions relating to all aspects of marketing, including positioning, product design, product pricing, advertising expenditures, sales force allocation, market forecasting, and research and development.