2017-2018 Graduate Catalog

MARK 70223 Field Project in Managing Customer Relationships

3 credit hours. Prerequisites: MARK 60010 or 60011, and 70110, 70120, 70200, and 70210; or permission of department chair. Individual or team projects solving real business problems for companies; situation analyses; research proposal composition; field research techniques; statistical analysis; oral and written presentations. Projects will focus on managing customer relationships.