2017-2018 Graduate Catalog

MARK 70010 Marketing issues and Problems

1.5 credit hours. Prerequisites: MARK 60010 or MARK 60011, or permission of department chair. The purpose of this course is to examine in depth the marketing problems introduced in the first course, Marketing Management. Emphasis is placed on the analysis, development, and implementation of the organization's marketing policy, strategy, and tactics. On a more specific level, the coursework will illustrate how various decision-making tools apply to actual business situations. The goal of this course is to develop a disciplined process for addressing marketing issues and problems in a variety of business settings.