2017-2018 Graduate Catalog


MANA 60670 Strategy Formulation

1.5 credit hours. Student must have PMBA-MBA, ENRG-MBA, ACCP-MBA, or ACCE-MBA degree plans. This course examines the main issues involved in company strategic management, including how to formulate strategies for achieving competitive advantage in a single industry, and when and how to consider expansion through related and unrelated diversification, vertical integration or international expansion. Topics include: industry analysis, strategic positioning, business portfolio composition and portfolio change via alliances, mergers and acquisitions, or internal development.