2019-2020 Graduate Catalog

Strategic Communication, MS

This degree is designed for working strategic communication professionals seeking to broaden their understanding of strategic communication theories and skills in strategy, research, storytelling, new media and leadership. Students will take a blend of advertising and public relations courses that enable them to compete in today’s digital and global world.

Admission Requirements

Applicants must meet general University requirements as specified in the graduate catalog, and have completed 15 semester hours (five courses) in undergraduate journalism, advertising or public relations, or have substantial professional experience in a communication discipline as determined by the graduate faculty. The application must also include:

  • Application form;
  • Two official transcripts from all colleges or universities attended;
  • Statement of no more than 250 words describing academic and/or professional objectives;
  • Three letters of recommendation; and
  • GRE general test scores.

An applicant who does not meet the admission requirements must take up to 15 semester hours of undergraduate journalism, advertising, or public relations courses that will not count toward the graduate degree. The Department of Strategic Communication graduate faculty will determine the number of semester hours needed.

Degree Requirements for Strategic Communication Master of Science Degrees

The Master of Science in Strategic Communication require 36 hours.

All Strategic Communication graduate students take the following core courses.

STCO 50123Foundations


STCO 50183Management and Leadership


STCO 60113Research Methods


STCO 60133Ethics


STCO 60123Theory


STCO 60183Global Strategic Communication


Students may select up to 18 hours of strategic communication courses that best fit their career needs. With special permission from the graduate director, up to 6 approved graduate hours may be taken outside the Department of Strategic Communication.

Students may choose one of two tracks for graduation.

Track I: Project

The project track requires 33 hours of coursework and 3 hours of project. For TCU Certified Public Communicator graduates, and with permission from the graduate director, the project track requires 27 hours of coursework and 3 hours of project. The project is completed during the semester prior to graduation. Students who do a project apply the skills and knowledge they have gained in their graduate coursework to solve an applied, contemporary problem or issue.

Track II: Thesis

The thesis track requires 30 hours of coursework and 6 hours of thesis. For TCU Certified Public Communicator graduates, and with permission from the graduate director, the thesis track requires 24 hours of coursework and 6 hours of thesis. The thesis takes two semesters to complete and involves a research project. Graduate students who are thinking of going on to earn a Ph.D. typically elect for the thesis track.

Students must secure permission from the graduate associate director prior to enrolling for the project or thesis.