2019-2020 Undergraduate Catalog


Entrepreneurship and Innovation, BBA

The entrepreneurship and innovation major requires 21 semester hours

Specific Course Requirements

ENTR 30303Entrepreneurial Leadership

ENTR 30533Entrepreneurial Opportunity Recognition

3

ENTR 40143New Venture Development

ENTR 40243Raising Entrepreneurial Capital

ENTR 30533 and ENTR 40143 have a writing emphasis

In addition, the student must complete a minimum of 9 semester hours from the following electives with at least 3 semester hours from entrepreneurship and innovation and no more than 6 semester hours from another department.

ENTR 30543Entrepreneurial Innovation & Creativity

3

ENTR 40233Family Business

ENTR 40313Values-Centered Entrepreneurship

ENTR 40333Corporate Entrepreneurship

ENTR 40970Special Problems in Entrepreneurship and Innovation

1-6

FINA 30303Insurance

3

INSC 30723Systems Planning and Process Analysis

3

INSC 40303Demand Planning and Management

3

INSC 40323Procurement/Supply Management

3

MANA 40203Managing People and Human Resources

3

MANA 40223International Management

3

MANA 40633Principles of Negotiation

3

MARK 30113Marketing Research

3

MARK 40223Services Marketing

3

MARK 40243Product Innovation and Brand Management

3

Free electives: Students should consult their academic advisor in the Neeley Academic Advising Center to determine the number of elective hours needed to reach 124 total hours.