2021-2022 Undergraduate Catalog

FTDM 30523 Media Marketing and Promotions

Prerequisites: A 2.0 C grade or higher in FTDM 20523; FTDM and Sports Broadcasting majors only. JOUR majors need JOUR 20313 or permission of instructor. Principles and techniques of developing successful marketing and promotions campaigns in the media industries. Course focuses on issues of market research, advertising strategies, identity and image development, and creative execution. (Offered as FTDM or JOUR credit.)